Many people today want to know a lot about what and how email marketing works. A Guide To Email Marketing: Strategies for Success in 2022. Because this is a straightforward and profitable way of digitally marketing any product or service on the Internet,
Email marketing is an online marketing technique by which you will get many customers for your product or content through email at home. And, you don’t have to go anywhere to market your product. This is the power of email marketing and digital marketing.
Today all the old-style marketing processes are slowly disappearing, and all are involved in digital marketing to market their trade more in less time. Through digital marketing, we can succeed in our business in less time and spend less because it works through the Internet and can promote our new business or service to many people in less time.
There are many ways of digital marketing. Social media marketing, search engine, video marketing, and online advertisement are the best among those ways. But, along with these, “email marketing” has proved to be a very profitable digital marketing medium.
So let’s go, without taking too much time. We will go down in today’s tutorial, “What is email marketing? What will be the benefits of email marketing, and how to do email marketing?
Finally, we will learn about some of the best email marketing tools or methods using which we can promote our business or any service through email marketing for free.
Hello, I’m Jisan Siam, a digital marketer. I will discuss “A Guide To Email Marketing” to save your valuable effort to secure your future.
What is email marketing?(A Guide To Email Marketing)
Source: Act!
Before learning about email marketing, you must first know what marketing is. Marketing means promoting or trying to sell your business, product, or service through various means, ways or processes.
Now, any product, offer, business or service promotion, publicity, or marketing we do through email, that process of marketing is called “email marketing.” And this is a very famous medium of digital marketing or internet marketing.
We normally use email for advertising or marketing, just like we mail an email to someone. But, we send mail only one. However, we send one email to many people at once through email marketing.
In this, you can promote your product, business, or benefit to thousands of someones at once with one email. You can also call this process email broadcasting.
Small bloggers or people in businesses like us do not pay much attention to email marketing. And, I think that’s a lot of our big mistakes. Because through this, we can get many blog readers/visitors or customers for our business which we are not getting now.
But, there are many blogs, websites, or companies on the Internet, and almost all of them use this email marketing medium to promote their business, product, or online service.
In this, you can promote your product. You can send messages only one email use to thousands of people. You can also call this process email broadcasting.
Small bloggers or people in businesses like us do not pay much attention to email marketing. And, I think that’s a lot of our mistakes. Because through this, we can get many blog readers/visitors or customers for our business which we are not getting now.
But, there are many big blogs, websites, and companies on the Internet, and almost all of them use this email marketing medium to promote their business, product, or online service.
Benefits of Email Marketing
- Most new customers are seen on the Internet through email marketing.
- This medium can bring thousands of guests or traffic to blogs and websites.
- By email marketing, it is probable to inform people about any new video, blog article, product, or business from home just by mailing an email.
- This medium is much cheaper and costs useful than other means of digital marketing. Using some free email marketing tools, you can use this medium for free.
- Email marketing is straightforward and profitable.
How to do email marketing?
First of all, I would like to exemplify to you with an example, “How to do Email Marketing.”
Believe you have a new product or service in the market and want to inform people about it or do marketing. Apart from this, you want to do marketing about the new offer or benefits of any of your products.
You have to tell people about your product or service through email. And then, if they are interested, they will buy your product or service or have a taste for it.
It would help if you wrote about your offer, business or service in the mail the same way we write emails in general. Write the email in such a method that people can understand the content of your email later. At the end, when the email is written, it needs to be sent to thousands of people’s email IDs at once.
Email marketing can promote your new business, business offer, product, or service to thousands of people in just a few minutes.
In this, how many of the thousands of people will be attracted to your product or offer? And, if you are marketing your blog articles or YouTube videos by email, how many 100 people out of thousands will come to read your article or watch your video?
Email marketing rules
Hey, email marketing tells sending your email to other email IDs. But, you cannot use services like Gmail, Yahoo, or Outlook to do this marketing.
Because you can only send a certain number of emails from Gmail or other free email accounts, it is also possible that your email account can be blocked by Gmail, Yahoo, or Outlook on suspicion of email spamming for sending emails to thousands of people at once.
So what to do? How does email marketing send emails to thousands of people at once? What is the way?
Read more: Digital Marketing Complete Guide
You need to operate some email marketing tools or a website. Multiple email marketing tools on the Internet can be used to market your business by sending emails to thousands of people at once. Among such tools
- FeedBurner
- Mailchimp
- SendPress (WordPress Plugin)
- Drip
- MailerLite
If you search on google, you will see many such free email marketing tools and websites.
There are 2 rules of email marketing.
Free Email Marketing
The most necessary thing in email marketing is an email list or email contacts. This means you must first submit the email id of the people you will send the email to.
A list of multiple email IDs reserved in one core is called an email list or mailing list. And for email marketing, you first need to collect the email IDs of many such people. Only then can you send them an email.
Then, you can submit your email list or contacts for free through your blog or website. If you maintain a blog or website, you can ask people to join your email list through the “blog subscription” or the “newsletter” option.
Newsletter subscription
As shown in the picture above, I have provided an option for people to subscribe to my email list on my blog.
Now, when people give their name and email id and add themselves to my email list, they will get all kinds of blog articles or blog posts from me via email. Apart from that, whatever emails I want to send to them, they will receive them in their own email.
In this way, I can get the email id of many people one by one for free. Then, whenever I want them, I can do their marketing by updating my products, products, services, articles, or videos through email.
This is how all small or big companies collect emails from thousands of people through their own website or blog through a newsletter/email list—and then market their product or service through email whenever they want.
Apart from this, you must have a business email id for email marketing. For example, our business email id is “[email protected]” As such, and you must have an ID from which you will send mail to people.
Paid email marketing
I won’t say much about paid media. Because in paid marketing, you have to buy thousands of email contacts from some website or online tool. You can purchase many people’s email IDs by spending some money.
So, once you buy an email ID, you can promote your business or product to thousands of people using the email marketing tools I mentioned above.
So, what is email marketing? You may now learn better how to do it and the benefits of email marketing.
All you have to do is
- Some free email marketing tools or websites have to be registered.
- It is essential to have your own business email id.
- They are collecting email IDs of many people through any free or paid means and counting them to their email list.
- Then finally, using email marketing tools, promote or market your product, blog, offer, or business by sending emails to subscribers or email contacts in your email list.
If you use email marketing correctly, I know you will get many customers or visitors for your business. This is an important and profitable way of digital marketing today.
Last words,
I hope you liked our email marketing tutorial. If you have any questions or solutions, please comment below. Finally, please share this article. Thank you.