Main Pillars of Digital Marketing: Marketing Learner Need to Know In 2022

What are the main pillars of digital marketing is a vital topic and no doubt a good case. People who want to learn new digital marketing are usually confused by this question. So today, I will try to explain to you thoroughly what are the main pillars of digital marketing.

I will also try to explain each post in detail so that you don’t have doubts about “What are the main pillars of digital marketing.” So keep reading the article till the end.

Hello, I’m Jisan Siam, a digital marketer. I will discuss “Main Pillars of Digital Marketing” to save your valuable effort to secure your future.

Some Actual Words About Digital Marketing

Before starting, I would like to tell you about the pillars of digital marketing and this article. In this article, I will not give any information about digital marketing.

This is because I have discussed digital marketing and a free digital marketing course in a previous article on this website.

If you want to read that article, then after reading this article, you can click on this link to read that article. And I will explain all the information in this article to you in my way.

The Main Pillars of Digital Marketing

So now, let’s get straight to the point. I will tell you what comes to mind before me here. Every pillar of digital marketing is fundamental. So don’t look at my serial and think it’s more important to see one and less essential to see 10.

Source: Dukascopy TV 

1. SEO (Central pillar of digital marketing)

The central pillar of digital marketing is SEO. The basic form of SEO is search engine optimization. We all know more or less information about search engines.

For example, Google is one of the most popular search engines in the world. Apart from Google, there are multiple other search engines. For example – Bing, Yandex, Yahoo, etc.

You are reading my article by searching on Google. Now my question is, why did you first see this article of mine among so many thousands of pieces?

Read More: Digital Marketing Complete Guide

Indeed there is something in my article for which Google is putting my writing on top. So what is the magic in my report now?

Of course not. There is no magic in my article. My writing is on top because my theme is optimized according to search engine guidelines.

This is why Google is giving importance to my article. So now you understand that optimizing your website according to the search engine guidelines is called search engine optimization.

2. SEM (Main Pillar of Digital Marketing)

When we search for something in search engines, we often see several articles or products on top of which ads are bought in the corner. This is the theme.

Doing a piece requires a lot of experience. For example, suppose your or your client’s website is related to dog food.

The theme will put your or your client’s website products at the top when someone searches for dog food. Now, if you give ads with human food instead of dog food, nothing but a loss will happen to you or your client.

SEM (Main Pillar of Digital Marketing)

To understand the theme better, please note in the above picture that the Ads are written in the corners of two food boxes in black color. This is an article fact. The theme is one of the most important pillars of digital marketing. Hopefully, you understand what the theme is.

3. Social Media Marketing

Social media marketing occupies a prominent place in the digital marketing sector. Many people who learn new digital marketing know about social media marketing.

We all know what social media is, and more or less, we all use social media. Today’s popular social media are Facebook, Instagram, Twitter, Viber, Telegram, etc.

Now the question is, what is this social media marketing again? Here I will define everything as a product for the sake of understanding.

This product can be any of your articles or any of your objects. So whatever type of product you have, promoting and selling your products through social media is called social media marketing.

4. Email Marketing

Yes, this email has brought about a radical change in the current communication system. But you will be surprised to know that this is a pillar of email marketing and digital marketing.

Email marketing is communicating your product description, features, and benefits to your target audience through email.

5. Video Marketing

Before learning about video marketing, let me ask you a question. I expect you will give the correct answer. If I give you a book of fairy tales and a video of that book, which one would you choose? I think you will select the same video. I will choose the video.

Also, many social media profiles now use videos as profile pictures and cover photos. Because now the engagement of video is very high.

Nowadays, many people call video marketing YouTube marketing. Because now people only understand YouTube when they say video.

6. Affiliate Marketing

This is a fascinating topic. Affiliate marketing is viral because it is a very permanent source of income. So affiliate market is a necessary pillar of digital marketing.

Affiliate marketing is selling someone else’s product. You will get payment of a specific commission for each sale.

Final Word

Anyway, friends, this was our article for today. I believe that you will not find articles with such details on this topic, which are the main pillars of digital marketing. And there are many smaller or more sub-sectors of digital marketing. If you want to know about them, you can comment, and I will answer your questions.

Leave a Comment