Nowadays, mobile marketing is an important and essential aspect of digital marketing. Nowadays, people do not understand anything without a mobile.
The biggest reason is that we do all our work like Shopping, Ticket Booking, Medicine, Fees Payment, etc. through mobile. Companies like eBay and Amazon are expanding their business into the mobile digital space by developing applications.
In the current situation, mobile is the apple of everyone’s eye People can go without food for a day, but it is challenging to live without mobile. So both big companies and small business organizations have opted for mobile for their product marketing because today, almost every person has a mobile phone.
Mobile marketing has taken the online business to another level Because it has completely changed the design and style of business. Mobile marketing makes it easy to reach customers and gives you more exposure to market trends that will help you extend your business or organization.
So if you want to grow your company and make a name for yourself, mobile marketing is the right place. Let’s know the importance, advantages, and disadvantages of how to do online marketing based on mobile
Hello, I’m Jisan Siam, a digital marketer. I will discuss “Mobile Marketing In Digital Marketing” to save your valuable effort to secure your future.
What is Mobile Marketing?
Source: Nscc
Mobile marketing is an advertising activity that publicizes products or services through mobile devices such as smartphones. Modern mobile technology features promote products or services based on a person’s location.
Mobile marketing is a means by which personalized promotion of products or services can be made to any user constantly connected to the network.
In simple terms, mobile marketing is usually a multi-channel Digital marketing strategy that tries to reach the target audience primarily through mobile devices such as smartphones, handhelds, etc.
Read More. Digital Marketing Complete Guide
Until a few years ago, online marketers depended on Websites, blogs, and Web Applications for marketing Because most Internet users used to access the Internet through Desktop computers.
Now the time has changed, and nothing is like before. Nowadays, mobile usage has increased significantly, due to which marketers are very interested in mobile marketing.
How Does Mobile Marketing Work?
Mobile marketing uses SMS (Text Messaging) and MMS (Multi Media Messaging) to send advertisements. That is if you can do mobile marketing through applications or in-game marketing created by a certain company and through campaigns sent through mobile devices or using mobile devices to scan QR codes.
Also, through a Proximity System, marketing can be done by informing mobile users about various services based on geographical location.
For example, suppose you’re traveling to a place you don’t know anything about, and you’re looking for a restaurant. In that case, you can know about the nearby restaurant or shop through the Proximity System.
Mobile advertising is targeted based on online activity rather than users’ geographic location Screen Size plays a special role in Mobile Marketing, For example. The audience reacts differently when they see an advertisement on an iPad screen than on a smartphone
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Mobile marketing consists of advertisements displayed on mobile phones, smartphones, tabs, or other mobile devices. The formats of such ads vary in customization and style.
Because many social media platforms, websites, and mobile applications offer their own unique and well-tailored mobile ads. Mobile advertisements can be a very useful for online shopping or product notification.
Also, much research is needed to master the different strategies or ways of mobile marketing and design strategies according to the mobile platform used to fully understand customer preferences and mobile user behavior.
Now let’s know about the different strategies of mobile marketing
Mobile Marketing Strategy
Mobile marketing refers to different types of marketing. There are many strategies, But not all strategies work well in all cases.
Different strategies work differently for different businesses, So choosing a strategy always needs to keep in mind the industry, what kind of audience is being targeted, and the budget.
Currently, more than 3 billion people worldwide use mobile phones every month. Many define mobile marketing as SMS campaigns only.
While an SMS campaign is the oldest form of mobile marketing, it is not the only form of mobile marketing. Recently, there have been more ways to communicate with marketers using mobile phones. They are discussed below-
✅ SMS Marketing
SMS marketing is the means of sending short text messages to customers. Marketers send SMS through customers’ mobile to promote their various products or services. For example, sometimes a message is sent mentioning a product discount or various scholarships.
But, through SMS, advertisers can send their product ads to users’ mobile devices so interested users can know about those things and buy them.
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The first mobile phone was released in the 90s. So initially, only text messages were sent and received. Slowly, the era has changed, and various types of technology have been discovered in the world, So mobile is now not limited to sending advertisements through SMS
However, SMS marketing is still more popular. This is because the message can be delivered to the customer quickly. Because mobile users can see all the notes immediately when they receive SMS So now its use is increasing to a large extent
✅ MMS Marketing
Currently, several companies have opted for MMS Marketing instead of SMS Marketing Because, through MMS, they can show their company’s products to customers through video, audio, and images so that customers are more attracted to them. Which is never possible to show in SMS.
However, some marketing disadvantages of MMS marketing can be observed. For example, it is much more expensive than SMS marketing.
Moreover, some mobile phones are not able to receive MMS messages Many people these days even have mobiles that can only accept SMS
✅ Mobile Push Notification
It is a message sent through an application on a mobile device.
It’s like text messages, but they come from an app Push notifications were initially in the form of text and sometimes included emojis, But nowadays, along with these images, video, and sound are combined.
Mobile push notifications are regularly used for brand awareness of a product, personalized offer reminder, news, the functionality of an application and to draw the user’s attention.
✅ Mobile Ad Strategy
Several other platforms like Instagram and Facebook are currently catering to the requirements of mobile ad formats. So a great place to do mobile marketing is social media.
Instagram is a popular place for marketing, And on the other hand, almost all Facebook users worldwide access it from their mobile devices, So if you want to do mobile marketing, you can target Facebook and Instagram with your eyes closed
✅ Application Marketing
After the introduction of Android’s Play Store and iPhone’s App Store, various apps are now jumping into the trend of their application development.
Read More: Mobile App Marketing Complete Guide
One of the most effective ways to connect with a customer is through application marketing. There are some applications that users can download for free. But some apps have to spend some money.
✅ Mobile Games Marketing
This is all the mobile advertisements that appear within mobile games. These include pop-ups, full-page, image ads, or video ads they are shown during Screen Loading
✅ QR Codes or Barcodes
These are the codes that mobile users use to reach specific web pages, and advertisers include Ads in these QR codes so that mobile users can see the advertiser’s ads first when they scan those QR codes.
✅ Mobile Search Ads
Google search ads are created in the size of a mobile screen
✅ Mobile Image Ads
Image-based ads are designed for mobile so that they can be shown on mobile devices according to the screen size. And this process is called mobile image ads
✅ Mobile Internet Marketing
It is a strategy linked to the world wide web (www) of phone usage. Mobile internet marketing website optimization and search engine friendly Currently, everyone uses mobile phones to access the Internet.
Moreover, with mobile internet marketing, you can easily and quickly establish contact with customers and advertise your products to consumers.
This is commonly called Classic Web Pop Out Ads Mobile internet marketing is simply known as mobile marketing.
✅ Google Mobile Ad Extensions
If you create mobile search ads with the help of Google, Google has another mobile ad extension that you can use. Which will help make the job easier
✅ Location-Based Marketing
It is generally used in the case of Specific Marketing Because all ads show only when the user is at the targeted location, And the ads show all the companies that are in the location
✅ Proximity Marketing
This technique allows the integration of Bluetooth and GPS. This generally means it manages the proximity of the user’s establishment. And they offer some promotions and discounts to ensure loyalty.
What Are Mobile Marketing Best Practices?
You need to keep some aspects in mind to be successful in mobile marketing. Here, I will discuss some effective mobile marketing tips.
Let’s explore them –
1) You have to be Clear and Concise:- We all know that mobile device screens are very small, So we have to write every word carefully. So, our Ads should be written in a very clear and concise form so that users can read them easily.
2) Ads should be optimized according to Local Search:- I have already said that one search is local for every three searches, So we need to be very careful with Local Searches So that more users come locally.
3) Importance to your audience:- We need to identify our customer’s Likes and dislikes should be known. You must keep an eye on the domain the visitor is referring to.
For example, if there is a gamer, he should promote in-game ads, And if he has the technical knowledge, then he has to provide technology-related advertisements.
4) Experiment with Different Strategies:- You can use any strategy and see which one is effective. That is, you can tell by experimenting.
5) Review your results:- Experimenting is a good thing, But if you don’t track your experiment results, it can cost you. So, if you believe, review your results and change them as necessary.
6) Do not give an unpleasant impression:- While conducting personal media campaigns for individual cell phone users, one must refrain from interfering so much with ideas or images that are offensive or objectionable to the general public. Respect for users’ potential social, religious, sexual, or economic orientations is essential.
7) Set goals:- The first thing to do is know how far you want to go and whether the goals allow for the digital strategy to be achieved. And then set clear, measurable, realistic, and time-specific goals.
Mobile Marketing Privacy And Security:-
We can never ignore some Privacy and Security Because we have to keep the user’s Contact Number and all other information well and carefully. In other words, it is the responsibility of the marketers to ensure that any details of the users never fall into the wrong hands. For this, you can adopt a step, namely-
- Never share valuable customer information with anyone under any circumstances.
- Marketers must have permission to message users Users should have the option to Enable or Disable this process as per their requirement. Then, they will have more confidence in you.
Why is Mobile Marketing important?
Studies have shown that at least 79% of people are constantly busy with their phones. Marketers have found mobile marketing to be more effective due to the habit of everyone looking at their phones every hour. Also, one of the main reasons is that marketers can reach their customers anytime through it.
The use of mobile phones is growing day by day everywhere. Everything from shopping to treatment is existing done through mobile.
Companies have become more profitable since everyone is shopping on Instagram and Facebook through mobiles. Creating mobile-friendly web pages and search engine marketing is helping to connect with customers.
Everyone always keeps their mobile with them, and they use it everywhere. Some shoppers research products via their mobile phones to make a purchase. It doesn’t stop when they enter a store. They use their smartphones to compare the costs of different brands and products.
Mobile advertising and SMS marketing have been considered good ways for retailers. There are several further factors for which mobile marketing is very important in today’s era.
Advantages of Mobile Marketing:-
Mobile marketing has many advantages. Notable among them are-
- Among the many benefits of this application, one notable benefit is that it enables indirect and direct matching between promoters and prospective clients.
- Mobile marketing helps in monitoring marketing activities and movements during events.
- Also helps to improve and measure.
- It generates a higher return on what is invested than traditional marketing. etc
Disadvantages of Mobile Marketing:-
Along with the advantages of mobile marketing, several disadvantages can also be observed. One of the significant disadvantages is –
During its use, each beneficiary or user’s privacy and social actions may be compromised if the marketing content is poorly processed.
Last Word
One thing I can say is that mobile marketing is the most useful medium in business. You can do mobile marketing very easily by adopting the right strategy using this mobile marketing can increase business growth, and a company can continue to grow. So start mobile marketing without delay. It is very profitable.