Digital marketing means increasing sales of products and services through channels such as social media, SEO, email, and mobile apps.
Digital marketing is promoting a brand to communicate with potential customers using the Internet and other digital communication. Digital marketing is also called online marketing.
According to Wikipedia, “Digital marketing refers to marketing carried out using electronic devices or media.”
If a marketing campaign involves digital media, so is digital marketing. If you are thinking of digital marketing but do not know what digital marketing means, then how to proceed?
Promotion is the first condition to increase business sales; the more promotion, the more products will be sold. The current age is the digital age, and this digitalization has also touched marketing.
As consumers spend more time online, businesses are leaning more toward digital marketing than traditional marketing, which is currently the best means of business promotion.
If you are a businessman and still do not know digital marketing, then you are going to get a bad result very soon.
Read the full article to learn what digital marketing is, the central pillars of digital marketing, ways to learn digital marketing, how to do digital marketing, and the benefits of digital marketing.
Hello, I’m Jisan Siam, a digital marketer. I will discuss “What Is Digital Marketing” to save your valuable effort to secure your future.
What is Digital Marketing?
Digital marketing means using digital or modern information technology to deliver a product, service, or business to all corners of the world using the internet / online with the help of various media.
That is, to promote one’s business, products, or any type of service when it is delivered to people with the help of digital technology online, is called digital marketing.
With the development of technology, people are paying more attention to online shopping. People are currently more interested in buying things they like in a short time sitting at home rather than spending hours in the market to buy a product.
Moreover, digital marketing saves time and reduces travel expenses and physical pain. So, if you plan to do business nowadays, you must think about digital marketing.
Come 2022; if you are left behind in traditional marketing, it will be very difficult to survive the competition.
It must be said here that marketing must be for the product itself. Marketing other people’s products are called affiliate marketing.
What are the main pillars of digital marketing?
There are many ways, platforms, or types of digital marketing. You must choose the platforms considering your company type, product, and business scope.
For your comfort, in this article, we have detailed the top 10 ways of digital marketing that are currently popular.
Search Engine Optimization (SEO)
SEO or Search Engine Optimization is important in digital marketing. Search engine optimization brings your website to the top of any search engine (Google, Yahoo, Bing, etc.).
The job of this SEO is to increase website traffic or visitors. People usually search on Google before buying a product to know the quality or price of that product. And Google brings in front of customers or searchers only those websites which are very well SEO optimized.
So if you can SEO optimize your website well, then the search engines will bring your website to the very first page. As a result, visitors will increase, and the promotion of your product or service will increase.
There are courses to learn SEO; if you want, you can also earn by learning SEO for doing digital marketing.
Social media marketing
The most popular and profitable marketplace for digital marketing is social media. Social media are the sites that we usually use for social communication using the internet (such as Facebook, Twitter, Instagram, etc.).
And when a product or service is boosted with the help of these social media, it is called social media marketing.
Almost all the world’s people are constantly active on these social media. Nowadays, social media is so popular that people of all ages are engaged in it, from young to old.
So it is a very profitable platform for any businessman to deliver his products to any part of the world, to people of any age.
There are many social media marketing sites as; There are some other social media marketing including Facebook Marketing, Twitter Marketing, Instagram Marketing, LinkedIn Marketing, Pinterest Marketing, Snapchat Marketing, etc.
Social media marketing is again divided into 2 categories.
Free Social Media Marketing: In this case, you can promote your products by opening pages or groups for free on various social media sites. This is also done by joining different groups.
Paid Social Media Marketing: In this case, marketing is done by contacting prominent social media marketers or paying dollars directly to different social media.
Google AdWords is a trendy platform for digital marketing. Most of the ads you see when you enter any website or blog are done through Google AdWords.
Google has to pay money to display ads through Google AdWords. Google advertises on blogs through AdWords, targeting specific keywords. You can pay Google and promote your product by showing ads.
A trendy platform for digital marketing is YouTube. People are now more comfortable watching any video on YouTube than watching TV.
Almost all types of videos are available on YouTube. Also, people prioritize this YouTube as they can watch any video whenever they want.
And the people in business are using this opportunity to promote their products. In this case, this work is done in two ways.
First, ads are displayed on videos by contracting with any popular YouTube channel.
Ads can be placed directly on YouTube videos through Google AdWords.
Mobile Apps Marketing (Google AdMob)
Mobile phones are now in people’s hands. Currently, the number of people who do not use mobile phones is significantly less. And thanks to this mobile phone, hundreds of apps are being created thinking about the various benefits for people.
When people need any kind of app, they go to the Google Play Store and download the apps they like. However, the businessmen did not stop there. They have also chosen these mobile apps to promote their products.
You can easily display ads on these mobile apps to promote your products through Google AdMob. You can quickly expand your business by displaying ads on these mobile apps.
Many successful businessmen are doing digital marketing by adopting this content writing. What do you do when you buy a product, especially a mobile phone or laptop? Of course, after knowing about the product by searching on Google, you buy it.
You can do this for your business too. In this case, if you can start a website or blog in your company’s name and you can make the blog popular by publishing articles, half the work is done.
Then you can quickly deliver your product to customers by writing a product review.
A very popular platform for digital marketing is email marketing. Various companies, big and small, are relying on this platform to expand their business.
Email marketing needs to collect email addresses of people from different countries, different ages, and categories. Then send emails to the collected email addresses. The product or the marketing of the product should be well observed, and the quality of the product should be highlighted.
This method is very effective in promoting your product. If customers like your product’s features, your product’s sales will increase.
Affiliate marketing is a digital marketing system where one does not promote one’s product but another company’s product. In this case, another company’s product is promoted through its page or website.
This way, if you can sell someone else’s product by promoting it, you will get a commission from that company.
After hearing the name, you must have understood that this marketing is done through mobile. Nowadays, the number of mobile phone users is increasing day by day. And you can use this opportunity in business.
Mobile has various facilities, including SMS and MMS. And by utilizing these benefits, you can promote your product through advertising to target customers.
Re-marketing means re-marketing. Now the question may come, why re-marketing? Re-marketing is the process by which the ads you serve will reach people who have previously visited your website.
Through this re-marketing, you can track your previous customers. This will increase the promotion of your product and increase the sales with it.
Why do digital marketing?
Surely you know what the primary goal of marketing is! Yes, the main purpose of marketing is to enrich your business by increasing sales through promoting products or services.
This campaign can be done in different ways. Looking into the distant past, we can see a group of salesmen going door-to-door to promote products.
So tell me, come 2022, if you depend on those vendors, then what will happen?
Ask yourself, living in this era of digitalization, if you depend on those ancient ways, how bad will your business be?
Then this campaign is done by advertising on television or in newspapers. You must know that these two channels require lakhs of rupees for an advertisement campaign.
If you are starting a new business or a new entrepreneur, is it possible to spend so much money on an advertisement?
If we consider a medium businessman, if we exclude small traders, is it possible for him to spend so much money on this advertisement? The answer is not.
So how can this campaign work? If the campaign can not be done, how will the business develop?
Don’t despair; that’s what digital marketing is for. You can reach the pinnacle of promotion by promoting your business with this digital marketing at a meager cost. Online you can advertise your product or business at a very low price.
Moreover, nowadays, people are so active in social media that you can deliver your product or service to all corners of the world moments from sitting at home. Thanks to this online, you will get the right product or target customer at home.
After all these benefits, if you ask, why do digital marketing? So let’s know about some more benefits of Digital Marketing.
Benefits of Digital Marketing
- Low Cost: It does not require much capital. Therefore, any small, medium, or large business can do Digital Marketing. There is equal opportunity in this digital marketing for all types of small, medium, or large businessmen.
- Less Time Required: The campaign can be done in a brief period. In no time, the advertisement spread everywhere.
- Reaching the right customers: Marketing can be done by targeting specific customers by region. The type of advertisement the customer likes the product goes to him.
- Business can be done from home: Since marketing can be done from home with the help of digital technology, there is no need to go to anyone. Customers can receive orders online from the comfort of their homes so that products can be sold quickly.
Because of all these benefits, traders and buyers choose this digital marketing for product promotion.
Day by day, this digital media is expanding. If you like to be a successful businessman at this current time, then you have to think about Digital Marketing.
Difference between digital marketing and traditional marketing
Traditional marketing or digital marketing, which one to choose? If you still have such a conflict in your mind, then hopefully, their differences will clear up that conflict.
- Amount of capital: In traditional marketing, you will need a large amount of money. On the other hand, you can do marketing work with little capital in digital marketing.
- Time: In traditional marketing, you need a lot of time to run an ad. On the other hand, you can do the campaign in a short time through digital marketing.
- Selective customers: Traditional marketing cannot target specific customers. On the other hand, in digital marketing, advertisements can be targeted to specific buyers.
- Marketing Area: Since digital marketing can be done worldwide, profits are also high.
- Communication: Online marketing helps to establish good communication with the buyers.
How to start digital marketing?
To start internet marketing, you must first have a good idea about it. It would not be competent to begin working in this sector without knowing anything. You can start working if you want, but the chances of failure are high.
So I would say, before starting work with digital marketing, get detailed knowledge about it and start working. Then you will become a successful businessman one day.
Now the query is, how to start this digital marketing? We have listed 10 currently popular ways of digital marketing above for your convenience. You should master any 2-3 subjects of your choice.
Don’t forget to touch all the sectors at once. Then you will feel too much pressure on yourself, as a result of which your reluctance may come out.
Get enough knowledge on any 2-3 subjects of your choice and start your business. But later you can know about other sectors as well. There is no obstacle to teaching!
What is the future of digital marketing?
With the increasing use of the internet day by day, it can be assured that digital marketing will be the biggest and most popular platform for successful businessmen in the near future.
Where traditional or conventional marketing requires a lot of capital, digital marketing does not require much capital.
Currently, information technology has developed so much that its expansion is being noticed in the business sector as well. People are now moving out of traditional marketing toward digital marketing.
From small companies to multinational companies, everyone is now opting for digital marketing. Currently, many prominent businessmen are achieving success in their careers by doing this online marketing.
If you, too, want to take up digital marketing as your career, then this will be the most suitable decision at the correct time for you. Day by day, the spread of this online marketing is increasing so much that in the far future, it will be the best platform for successful traders.
Moreover, the field of the digital market is growing so much that big companies are hiring digital marketers permanently. So you will not lack work in this marketing sector.
Moreover, you don’t need any particular degree to become a digital marketer. You can build a digital marketing career by knowing a little about any subject.
Digital Marketing Course
Although the question of many people is how to learn digital marketing, many people think that online marketing is a very difficult subject.
This is a complete misconception. Digital marketing is not a very difficult task. Anyone interested in this topic can learn it very easily.
But for this, you must have your interest and love for marketing. If you forcefully choose this business, you will get bored and will not be successful.
If you are unknown in digital marketing, then you can take the help of a good mentor or a good and trusted organization. But it is not mandatory.
Currently, many guidelines are given on digital marketing on various websites. Moreover, some digital marketing courses can be mentioned as a way to learn digital marketing, such as:
- Google Digital Marketing & E-commerce Professional Certificate
- Foundations of Digital Marketing and E-commerce
- Digital Marketing Specialization
- The Strategy of Content Marketing
- Digital Marketing Strategy and Planning Specialization
- Search Engine Optimization (SEO) Specialization
- Meta Social Media Marketing Professional Certificate
- Social Media Marketing Specialization
You will also find a lot of videos on YouTube about Digital Marketing. If you want, you can learn digital marketing with the help of any good website or YouTube video.
Some popular blogs for learning digital marketing:
YouTube channel for learning Digital Marketing:
- Neil Patel
- Ahref Blog
But in this case, you have to practice regularly. After all, you can be a successful Digital Marketer only if you can apply your innovative power to the maximum.
A final word on digital marketing
Nowadays, digital marketing has become a popular and preferred subject for almost all businessmen. But it would be wrong to say only businessmen, starting from students to working people, almost everyone is taking it as their career.
This digital marketing does not require much technical knowledge or a particular degree. It is good to have a good idea about anything. Therefore almost people are comfortable choosing it as their career.
If you want, you can start your own business with the benefits of this digital marketing and become successful. But for this, you need a lot of willpower and a proper understanding of Digital Marketing.
We have tried to explain in this article what digital marketing is and the benefits, needs, career and learning methods of digital marketing, and digital marketing courses in detail.
I hope you got a good idea about what digital marketing is and, why to do digital marketing, how to do it. Also, if you still have any questions about Digital Marketing, then you can comment.
You can also read SaaS Lifetime Deal