SEO or Search Engine Optimization is the procedure of improving the position of various pages of your website in Google, Yahoo, Bing, and other search engines.
The better your website’s pages rank in the search engine results page (SERP), the more likely you will get targeted customers for your business or service.
Business owners are most interested in SEO. SEO is of most importance in online marketing, and it is growing. Because if a business is not found early in the search results, then the chance of success of that business is zero.
Hence the importance of knowing and learning about SEO has become essential. In today’s post, we will know what SEO is and how to learn it. So let’s get started.
Hello, I’m Jisan Siam, a digital marketer. Today I will discuss “What is SEO” to save your valuable effort to secure your future.
✅ What is SEO?
In a word, Remember that search engine optimization is not our job and is never possible. Search engines have given specific guidelines as to why a website should appear in the first position of its search results page.
So, SEO or Search Engine Optimization is the process of optimizing your website by following search engine guidelines. In a word, it is the process of bringing different pages of your website to the first position of search results for further queries of users.
✅ How does SEO work?
When we search for something, does the bot check all the websites and show us useful information? To know this, you first need to know how search engines work.
Generally, search engines crawl websites’ pages with bots’ help and arrange the information in an index. We can think of this index as a huge library, where the librarian brings us valuable books or website pages according to our queries.
Another algorithm selects the pages to be indexed, which page for a particular query will appear at the top, followed by the relevant pages. Google has given more than 200 ranking factors in this case.
✅ Importance of SEO in Marketing
SEO is the most important and biggest industry of digital marketing. People all over the world use search engines several times a day to find the information they need. Think about how the online world can exist without search engines.
Generally, people search on Google to learn about various products or services. Moreover, they use search engines to get any information or problem solution.
So search engine is the primary source of getting a targeted audience for your online business or service. Your business’s success depends on your website’s good position in search results.
Some more additional search engine features, such as rich snippets, three-pack results, knowledge graphs, and website site links, prove your business branding, which helps to force more visitors to your website and increase sales.
SEO is a long-term process to stay in the top position of search engines for free. So SEO is very important in online marketing. Moreover, you will understand what your website visitors want from you.
From here, you can easily conduct audience insight research and target more specific customers, which will help reduce your advertising costs.
Read more “What is digital marketing“
✅ Importance of SEO for a blog/website
Let’s say you started your own blog to teach people about computers.
You have written and published many great posts on computer-related topics. After a few days, you will see that no one has read your posts.
This is what happens. When we submit a blog post on a topic without SEO in mind, without SEO, we cannot get traffic from search engines.
But on the different hand, if you do regular SEO on blog posts, then if not today, after a few days, after 1 month, or after 1 year, your post will show up in search engines. And you will get a lot of free traffic.
In fact, the reason for doing SEO is that people get targeted traffic from search engines to their blogs and websites. And if they get more traffic, then the purpose of creating that blog or website is fulfilled.
Suppose you do not do the SEO of your blog posts. It will be difficult for your posts to come in search engines. And our goal of providing information to you will not be met.
So now you must have understood what SEO is.
✅ The future of SEO
Online business will only continue to grow as technology advances. As long as there are online businesses, the importance of SEO will only increase because SEO is an ongoing process. Then you understand where the future of SEO is.
If we think about our country, a few years ago, a website was used only as a showcase. The link was of no use other than being used in business cards. Nowadays website has become essential for every business.
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